STRATEGY STAGE
Zen Learnings
Time to rake some sand and reflect on the journey. From the Techcrunch launch high, through the Trough of Sorrow lows, to the Point of No Return, calling it an "adventure" is an understatement. Time to sip some sake and ponder the chasms, cliffs and crests on the road to The Inevitable.
9:15 AM
What Makes a Great SaaS CEO
What Makes a Great SaaS CEO

Josh Stein
Partner / DFJ

Jason Lemkin
Founder & Advisor / SaaStr
9:30 AM
Marketo: Winning, IPO'ing, and Going Upmarket
Marketo: Winning, IPO'ing, and Going Upmarket

Phil Fernandez
Chairman & CEO / Marketo

Jason Lemkin
Founder & Advisor / SaaStr
10:00 AM
Scaling from 30-1,500 in SaaS: Lessons From the Frontlines
Scaling from 30-1,500 in SaaS: Lessons From the Frontlines

Kirsten Helvey
COO / Cornerstone OnDemand

Jason Lemkin
Founder & Advisor / SaaStr
10:30 AM
BREAK
BREAK
11:00 AM
Running the Box Playbook: Even Better The Second Time
Running the Box Playbook: Even Better The Second Time

Anthony Kennada
VP Marketing / Gainsight (Box)

Menaka Shroff
Head of Marketing / BetterWorks (Box / Yahoo!)

Suprise Mystery Guest
11:45 AM
Building Amazing Teams
Building Amazing Teams

Keith Rabois
Investor / Khosla Ventures (Square / PayPal)
12:15 PM
Academy of Villains
Academy of Villains
12:30 PM
LUNCH
LUNCH
1:30 PM
How to Break Out and Really Scale
How to Break Out and Really Scale

Dan Siroker
Cofounder & CEO / Optimizely

Ajay Agarwal
Managing Director / Bain Capital Ventures
2:00 PM
The Second Five Years
The Second Five Years

Josh McFarland
Senior Director of Product / Twitter (TellApart)

Raj De Datta
CEO & Co-Founder / BloomReach

Sameer Dholakia
CEO / SendGrid

Ajay Agarwal
Managing Director / Bain Capital Ventures
2:45 PM
BREAK
BREAK
3:00 PM
PR Playbook: The Real Truth. How to Get It. What It Means
PR Playbook: The Real Truth. How to Get It. What It Means

Ed Zitron
Founder / EZ-PR

Erica Lee
CEO / STRATEGICLEE

Sarah Frier
Reporter / Bloomberg

Colleen Taylor
Editorial Director / Y Combinator

Matt Weinberger
Tech Writer / Business Insider